ALL STAR GROUP

Building Australian All Star Cheerleading, one athlete at a time.

Redefining Excellence

At the All Star Group, our mission is about more than just operating cheer gyms, it’s about helping build communities where every athletes potential can soar. With a steadfast commitment to quality, child-safe education that prioritise the wellbeing and development of our participants, we’re setting new benchmarks in the cheer industry across Australia.

Our comprehensive support services and dedication to enhancing operations is paving the way for a future where Belgravia’s mission of 1 million active kids becomes a reality.

Backed by Belgravia. Built for All Star.

We bring together the energy, passion and performance of cheerleading and dance with the strength, scale and support of Belgravia Group – one of Australia’s leading leisure, sport and wellbeing organisations.

Proudly part of the Belgravia family, we’re backed by decades of experience in delivering safe, inclusive and high-quality programs for communities across Australia and beyond. This connection gives our athletes, families and staff the confidence of knowing they are part of something bigger: a national organisation with strong systems, trusted governance and a genuine commitment to creating positive experiences for every participant.

But while our foundations are strong, our heart is proudly all star. Our programs are designed to help young people build confidence, friendships, discipline and resilience – both on and off the floor. Whether an athlete is stepping into the gym for the first time or striving for elite performance, we are here to support their journey with expert coaching, welcoming environments and opportunities to shine.

Through the support of Belgravia Group, All Star Group continues to grow, innovate and invest in the future of cheerleading, dance and performance sport – creating pathways, experiences and memories that last well beyond the season.

Elevating the Experience

At the heart of the Group’s operations lies a commitment to nurturing talent and supporting the industry. We are dedicated to providing the resources and support needed for success, reflecting our deep understanding of the space. Our comprehensive range of activities includes:

Operating Premier Cheer Facilities: Where excellence meets passion in every routine and training session.
Delivering quality, affordable events for parents and supporters to see their athletes shine on stage.
Providing unique once-in-a-lifetime opportunities and experiences for our athletes to train and compete domestically and overseas.
Providing quality apparel, uniforms and merchandise at a price that doesn;t break the bank.
World class coach education and training pathways to create the next generation of Australian cheer coaches taking on the world.
Expert guidance to assist gym operators with navigating the complexities of buying and / or selling a cheer gym or studio, with additional tailored support for ongoing cheer business success

ALL STAR GYMS

Our All Star Gyms bring together a family of unique clubs, each with their own identity, culture and community, united by a shared commitment to excellence in cheerleading and dance.

By working together, our gyms create greater opportunities for athletes through enhanced pathways, shared expertise, quality events and coach development, while fostering a supportive environment built on friendship, belonging and healthy competition.

It’s the best of both worlds: the spirit of a local gym, backed by the strength of a national community.

ALL STAR EXPERIENCES

All Star Experiences creates unforgettable travel and event experiences that bring athletes, teams and families together.

From national competitions to international adventures, we take care of every detail so participants can focus on what matters most, making memories, building friendships and sharing incredible moments.

Backed by experience and driven by a passion for creating meaningful experiences, we turn every trip into a journey that lasts long after the season ends.

ALL STAR EVENTS

All Star Events delivers high-quality cheerleading and dance competitions that celebrate performance, sportsmanship and achievement.

Designed by people who understand the industry, our events provide athletes with professional, memorable experiences that inspire growth, build confidence and create lasting memories.

From first-time competitors to elite performers, we create opportunities for every athlete to shine in an environment that is exciting, inclusive and rewarding.

ALL STAR OUTFITS

All Star Outfits provides high-quality uniforms, apparel and merchandise designed specifically for the cheerleading and dance community.

Combining style, performance and value, we help athletes and teams look and feel their best with products that reflect their identity, build team pride and perform when it matters most.

From custom competition uniforms to everyday training wear and supporter merchandise, we deliver professional solutions backed by industry expertise and exceptional service.

ALL STAR GYMS

Our All Star Gyms bring together a family of unique clubs, each with their own identity, culture and community, united by a shared commitment to excellence in cheerleading and dance.

It’s the best of both worlds: the spirit of a local gym, backed by the strength of a national community.

ALL STAR EVENTS

All Star Events delivers high-quality cheerleading and dance competitions that celebrate performance, sportsmanship and achievement.

Designed by people who understand the industry, our events provide athletes with professional, memorable experiences that inspire growth, build confidence and create lasting memories.

From first-time competitors to elite performers, we create opportunities for every athlete to shine in an environment that is exciting, inclusive and rewarding.

ALL STAR EXPERIENCES

All Star Experiences creates unforgettable travel and event experiences that bring athletes, teams and families together.

Backed by experience and driven by a passion for creating meaningful experiences, we turn every trip into a journey that lasts long after the season ends.

ALL STAR OUTFITS

All Star Outfits provides high-quality uniforms, apparel and merchandise designed specifically for the cheerleading and dance community.

Combining style, performance and value, we help athletes and teams look and feel their best with products that reflect their identity, build team pride and perform when it matters most.

From custom competition uniforms to everyday training wear and supporter merchandise, we deliver professional solutions backed by industry expertise and exceptional service.

LATEST NEWS

Open Position – Gym Manager, VIC

Belgravia All Star Group is looking to add a rockstar to our management team at one of our flagship locations, providing great leadership, direction and financial management to guide a big cheer gym into its next chapter of success. This is your chance to join one of Australia’s premier cheerleading gyms in a hands-on office based leadership role that focuses on operations, planning and venue management.

2027 Japan Tour Announced

Belgravia All Star Group (BASG) is excited to announce its lanmark tour to Japan in 2027 for athletes and families from all our locations.

The All Star Group Expands Again with New Programs in Footscray and Springvale

Melbourne Cheer Academy, part of the Belgravia All Star Group, is expanding its reach with two new beginner-friendly cheerleading programs launching in Footscray and Springvale in Term 3, 2026.

Open Position – Reception & Administration, Warragul VIC

Belgravia All Star Group is looking to add a customer focused, vibrant individual to our team at our Warragul cheer gym, someone who loves being around people and can help us drive great outcomes for our cheer community and gym operations.